Lovely clothing boutique Joules of Cambridge has moved to a bigger, better store in the city centre and today (19 February) invited customers to celebrate at their launch event.
The opening event took place at the new premises on Sidney Street, from 10am, where customers were able to enjoy 15% off everything in store, including their new French-inspired spring collection.
The promise of a £100 gift card, to be awarded to the first person through the doors, had customers queuing down the street well ahead of opening time - with the first lady in the queue having arrived before first light. The next 10 early birds received a £50 gift card, and a £20 gift card went to the next 10 after that.
Shoppers were given goodie bags on arrival, a tasty macaron from Tom's Kitchen and entertained by an in-store guitarist.
Joules - which takes its inspiration from the countryside to create its signature quality clothing - has been trading in Cambridge for the last five years, but demand had them on the look out for a larger shop.
Tom Joule, CEO of Joules says: “We are thrilled to be opening a more spacious Joules store in Cambridge, bringing our loyal customers more choice and a greatly improved shopping ￼￼￼experience. The new store will also create 10 new jobs in the Cambridge area which is great news too.”
Joules is now located at 23-24 Sidney Street, on the corner between Waterstones and Costa.